Designed brand-compliant, seasonal campaign material for Original Equipment Manufacturers (OEMs), dealer groups, and non-automotive customers creating a digital presence that reflected and enhanced the company's brand identity, and messaging and drove customer engagement.
Managed creating and maintaining a monthly campaign calendar, overseeing an international design team to ensure the timely delivery of creative assets and content for global campaigns.
Cross-trained associates in the use of Beepro for email template customization, empowering team members to independently modify designs for specific dealer and campaign needs, resulting in increased team efficiency and self-sufficiency.
Email Marketing
Digital Marketing