INFINITI Re-Brand
INFINITI underwent a significant rebranding initiative that required a comprehensive update to our platform. I interpreted INFINITI’s new brand guidelines and stringent compliance requirements, translating them into actionable deliverables through weekly sprints. This process demanded close collaboration with Shift, a third-party partner, as well as coordination with internal teams, including developers, support staff, project managers, and migration specialists, to ensure that the needs of all customers were addressed.
The result was a completely new design system that consolidated and replaced two outdated and problematic legacy designs, each of which previously required extensive custom code and ongoing maintenance. As the liaison between the development and migration teams, I facilitated not only the visual and functional alignment of the platform but also the seamless migration of customers from two distinct platforms to a unified, cohesive user experience.
Advertising Templates
TOYOTA
The Toyota design project began as a strategic pitch to secure Toyota as an endorsed brand for our website offerings. I developed customer-facing static and dynamic mockups, ultimately delivering a comprehensive, on-brand website and design system for Toyota dealers. The project involved extensive cross-team collaboration, the establishment of consistent design styles, the creation of one-pagers, ticket management, sprint planning, and ongoing support to ensure long-term success.
Advertising Templates
Micro Sites
ZURICH
Led cross-functional collaboration to deliver a complex project within a tight deadline, successfully integrating a developer’s mock-up into the company’s system. Drove technical innovation while ensuring seamless performance across more than 500 dealerships. Demonstrated resilience by overcoming significant technical challenges and remaining committed for the long haul to meet customers’ particular needs and ensure browser compatibility. Partnered with engineering and product teams to optimize platform functionality and proactively address technical challenges.
